The software would force the nose of the plane downwards after erroneous detection that the engine would stall. The initial investigations revealed that both accidents were caused by a software error, which would occur when the system makes a wrong diagnostic of the exact position of the plane. Figure 2.Remains of Ethiopian Airlines Flight 302 (Rivero 8). Both jets in the two accidents were Boeing 737 Max 8s, which had become the bestselling aircraft in history at the time of the incident. Figure 2 below shows the remains of the Ethiopian airline. However, the plane nosedived and crashed in a field, near Bishoftu town six minutes after taking off, killing all the 157 people on board the plane (Rivero par. It took off from Bole International Airport in Addis Ababa on March 10, 2019, at 8.38AM with its destination being the Jomo Kenyatta International Airport in Nairobi Kenya (Wallace par. In less than 5 months after the initial accident, the same thing happened to the Ethiopian Airlines Flight 302. However, the plane nose-dived and crashed into the Java Sea only 12 minutes after the takeoff, killing all the 189 people on board (Hawkins 7). It was destined to Pangkal Pinang, Bangka Belitung Island in Indonesia. On October 29, 2018, Lion Air Flight 610 took off from Soekarno-Hatta International Airport in Jakarta at 6.20AM (Wallace 10). Lion Air Flight 610 and Ethiopian Airlines Flight 302 The company is struggling to deal with a situation where its most popular product is no longer considered safe in an industry where safety is the most important factor for customers.It is important to look at the two accidents. However, Boeing Commercial Airplanes is currently dealing with a major crisis following the recent accident. Figure one below shows the Boeing 737 Max 8s, which had become the most popular commercial airline in the world. It received massive acceptance in the international market and promised to restore Boeing to its dominant position in plane manufacture (Arvai and Schonland 42). The new design, 737 Max, became one of the most fuel-efficient airplanes in the world at the time it was launched. The engineers came up with a concept similar to that of Airbus. The management of Boing realized that something had to be done to address the growing competition. Other major airlines did the same, a move that threatened the position of Boeing as the dominant player in the aviation industry.
Soon after the launch, American Airline ordered 460 narrow-bodied planes from Airbus (Rivero 6). The introduction of the new design was a major step in the aviation industry towards a new design of planes that lowered the cost of operation. The history of Boeing 737 Max can be traced back to the day when Airbus launched its fuel-efficient Airbus 320neo family on Decem(Arvai and Schonland 67). In this case study, the focus is to discuss factors that contributed to the accident, the manner in which Boeing Commercial Airplanes respondent to the crisis, and the future of 737 Max. However, the tragic accident of Lion Air Flight 610 and Ethiopian Airlines Flight 302 had a massive impact on the firm as the safety of the new popular airplane came under sharp criticism. It was becoming the firm’s most popular product because of its efficiency. By January 2019, the company had already delivered 350 such aircraft and was working on 5,011 other orders for different airlines around the world. According to Rivero, 737 Max was a major success in the local and international markets(par. The new design comes in four different variants, with a passenger capacity of 138 230.
The Narrow-body aircraft, which received Federal Aviation Authority (FAA) certification on March 8, 2017, and made its first delivery to Malindo Air on May 6, 2017, is fuel-efficient (Wallace par. When Boeing Commercial Airplanes introduced Boeing 737 Max, it marked an important milestone in meeting the needs of its clients.